Given the level of competition that is currently prevalent in the market, brands are always on the lookout for ways through which they will be able to open up the market and secure more and more customers, at the same time retaining the existing ones. A simple and effective marketing tactic that is almost never utilized is to produce membership cards with the company’s logo that are made out of PVC plastic. Providing the cardholders with a privilege to access some form of reward or an event or any other benefits for being members of a certain credit card increases the perceived value of the credit card membership and builds the brand equity within the organization and its customers.
Building a Community Based on Shared Identity
The effectiveness of membership card programs for making the target customer base feel as part of a special club associated with the particular brand can be perceived by the ever increasing instances of their use across industries. Regardless of whether it is airline frequent flyer programs, grocery store, or a warehouse shopping club, those plastic member cards are, indeed, tokens of identification, in a way, that one is a member of a specific group of people who share the same goals and objectives in life.
The importance of this sense-making is that it makes people feel that they belong to a special community, which in turn makes them loyal to the brand. Since people have the basic need to belong, offering the first few customers membership cards can be an effective marketing strategy. Having a branded card also constantly makes cardholders aware that they are members of an elite group that can only be accessed through purchase of products from the company and are privy to special discounts that the masses do not know about.
“PVC cards are highly durable and can be customized to suit a client’s needs as per their requirements.”
Both paper cards and mobile applications can also signify the membership, but the long-term use of the durable PVC-based membership cards has some benefits for reviving brand loyalty. PVC which means polyvinyl chloride is a flexible thermoplastic polymer that is versatile and can be used in the manufacturing of many products ranging from credit cards to pipes used in plumbing.
They are not fragile like paper stock and do not degrade through repeated usage as most cards do. It is a testament to brands’ durability that they seek to cultivate with their consumers, as they are. Rather it be taping the cards to the gym bags or inadvertently washing them in laundry cycles, PVC cards go through the wear and tear of the sporty life while the logos remain unscathed.
These hard plastic cards also allow for theexpression of brand images and custom logo placements. Full color is always attractive and engaging and it can make an otherwise drab colored plastic pop while at the same time conveying the personality of the brand. Smooth edges relieve the pressure commonly experienced at areas with jagged lines, and the contour is easily distinguishable from a distance making it different from the typical credit card or driver’s license shape.
These features as magnetic strips, bar codes, Q-r codes, hole punch and holographic images have made card to serve two functions of a payment tool as well as an identification card, gift vouchers, etc.
Loyalty: Reservation of Value to Create Lasting Value
High quality of the membership cards adds the initial glamour to the company’s membership program; however, the brands should continue to add value to the cards after clients get to own the members only card. Private access to sales events, and advances looks into new products and collections before these stocks are officially out for sale, and special gifts and other promotions for members all serve to maintain customers’ interest while making them feel valued.
Customers also build up redeemable points towards the next purchases on the approved cards. This makes customers to patronize the business again because they want to amass enough rewards currency to cater for the next order. Think about the strategy of affiliations with companies that offer products and services that are related to your business so that points can be exchanged for more points for redemption.
Personalization Ladder Reinforces Loyalty
Even simple plastic cards embody the notion of privilege that is granted to the members and, if brands offer customers more options for designing the membership cards, the latter will have a more effective stimulus to remain loyal to the brands. This gives an emotional connection when the card metamorphoses from just a plastic card to a part of who the person is.
Provide options to print the members name on the card, so they don’t feel they’re using a normal ‘Member’ card all the time, translate the name into its nick name for the funny of it. Having a face to a name is always more effective than just knowing the name, especially photos that are uploaded online or photos that are taken at the site through an instant camera.
Which allow people to make cards with colorful patterns or even to upload own photos, broadens the possibilities of personalization to the maximum. This involves artistic output and innovation for cards for as unique as the client. It then becomes a symbol of identity as they carry it out in public places showing off their membership cards thus become more than just merely identity cards but rather treasures.
Volunteering for the betterment of the society
Although loyalty programs are about giving customers incentives that are unique to their membership, brands should not bypass chances of using their customers to give back to the society. Mention partnerships with charity oriented non-profit organizations and campaigns that align with the company’s values. When properly integrated, synchronizing volunteer efforts, fund-raising strategies and related donations to member purchases affirms brand bonds based on the love for support.
Print charm society charity bands for your members made in awareness color of causes and organizations which you both support. This extends the very concept of membership and longevity to public demonstrations of benevolence. It should be shared on social media platforms to ensure maximum coverage and effect in fundraising and charity. This brings to focus the fact that, in your brand’s mission, you are supporting the community’s development.
The strength of the PVC patrons
Last of all, brand loyalty is based on the two main psychological requirements of people – the need to belong and the need for recognition . From the moment new customers get their membership cards, a PVC card reminds them of the company’s value and gives the consumer a tangible material incentive for continued loyalty. Fresh colors and the ability to have more space for company logos and pictures turn ordinary plastic into cherished and unique products that make a relationship between brand and the holder for several years. The support services also give value back to the society thus satisfying the circle of value created between the businesses and their required members.