Love is in the air and flower shops are buzzing with February’s hottest trends. If you’re wondering what’s flying off the shelves this season, you’re in for some exciting surprises. Gone are the days when simple red roses were all anyone wanted. Today’s customers are looking for something fresh and different – and we have some trends to share! Let’s learn about what’s making waves in the flower world this February.
Dried Flowers Are Having Their Moment
If you have not jumped on the dried flower trend yet, now’s the time. These long-lasting beauties are everywhere this February, and customers can’t get enough. You don’t have to worry about them wilting before Valentine’s Day. People love neutral-toned arrangements with pampas grass, dried lavender, and bunny tails. Mix in some preserved roses or hydrangeas and you have got an arrangement that will last for months. Plus, they are perfect for shoppers who want something different from traditional fresh bouquets.
Sustainable Choices Are a Top Priority
More customers than ever are asking about eco-friendly options this season. They want to know where the flowers in Glencoe MN come from and how they are grown. Local blooms are huge right now, even if they are not perfect. People love hearing that their bouquet was grown just a few miles away. And those foam-free arrangements? They are not just better for the planet – they are what shoppers are specifically requesting. Try using chicken wire or recyclable tape instead of foam. Your environmentally conscious customers will appreciate the effort.
Japanese-Inspired Minimalism Takes Center Stage
Remember when everyone wanted those huge, packed bouquets? Well, times are changing. This February, less is definitely more. Simple arrangements with lots of negative space are trending big time. Think three stems of anthurium with a single branch of cherry blossoms. Or maybe just a few perfectly placed calla lilies with some elegant greenery. These arrangements aren’t just beautiful – they are also budget-friendly for customers who want something special without breaking the bank.
Textural Elements Add The Wow Factor
Texture is everything in this season’s bouquets. Mixing smooth roses with fuzzy celosia or adding spiky thistle to soft ranunculus creates arrangements that people can’t help but touch. Don’t forget about interesting foliage too. Dusty miller, eucalyptus, and ferns add layers of texture that make bouquets more interesting. Your customers will love how these combinations look in photos – perfect for those Instagram-worthy moments they are after.
Alternative Valentine’s Day Colors Are In
Red roses will always be classic, but this February, alternative Valentine’s colors are stealing the show. Soft corals, dusty blues, and warm terracottas are what people are gravitating toward. Even traditional romantics are branching out to deep burgundies or blush pinks instead of the classic red. Try offering Valentine’s arrangements at your flower Shop in Glencoe in unexpected color stories. You might be surprised how many customers go for something different. And don’t forget about white-on-white arrangements – they’re huge this season for winter weddings and elegant events.
Tech-Savvy Ordering Is A Must
Your customers want to see and order these trending arrangements online before they come to the shop. Make sure you’re showing off these new trends on your website and social media. Take plenty of photos of your creative combinations and share them everywhere. People love seeing arrangements from different angles before they buy. And with everyone shopping on their phones these days, make sure your photos look good on mobile screens too.
Don’t wait until the last minute to order these trending arrangements for your special someone. At Koreen’s Floral, we are ready to bring these hot trends to life in a bouquet that will wow them. Your perfect bouquet is just a few clicks away– order from our flower shop in Hutchinson MN!
