Virtual Tour Software Market Size and Forecast 2025-2033

IMARC Group, a leading market research company, has recently releases report titled “Virtual Tour Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033,” The study provides a detailed analysis of the industry, including the global virtual tour software market growth, size, share, trends and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights:

How big is the virtual tour software market?

The global virtual tour software market size reached USD 449.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,425.3 Million by 2033, exhibiting a growth rate (CAGR) of 13% during 2025-2033.

Factors Affecting the Growth of the Virtual Tour Software Industry:

  • Increasing demand for immersive digital experiences:

Virtual tour software enables businesses and organizations to create immersive three-dimensional (3D) tours and interactive visualizations that allow users to explore physical spaces remotely, such as real estate properties, tourist destinations, event venues, museums, and educational institutions. With the proliferation of digital technologies and the widespread availability of high-speed internet connectivity, consumers are increasingly seeking immersive and engaging experiences that go beyond traditional two-dimensional (2D) images and videos. Virtual tours offer users a realistic and interactive way to visualize spaces, gather information, and make informed decisions. This is propelling the adoption of virtual tour software across industries such as real estate, hospitality, education, and entertainment.

  • Rise of remote collaboration and communication:

With travel restrictions, social distancing measures, and remote work becoming the new norm, businesses and organizations are increasingly turning to virtual tour software to facilitate remote collaboration, virtual meetings, and online events. Virtual tours enable teams to explore and interact with physical spaces in real-time, regardless of their location, fostering collaboration, knowledge sharing, and decision-making processes. Moreover, virtual tour software offers features such as live guided tours, interactive annotations, and real-time chat functionality, enhancing the communication and engagement experience for remote participants. As organizations embrace remote work and virtual collaboration as a long-term strategy, the market for virtual tour software will experience steady growth.

  • The growing significance of virtual tourism and real estate marketing:

The virtual tour software market is also driven by the growing significance of virtual tourism and real estate marketing in the digital age. With the rise of online travel booking platforms, virtual reality (VR) headsets, and social media influencers, consumers are increasingly relying on virtual tours to explore tourist destinations, hotels, vacation rentals, and residential properties before making travel and purchasing decisions. Virtual tour software enables travel agencies, hospitality businesses, and real estate agents to showcase properties and attractions in an immersive and compelling manner, attracting potential customers and increasing engagement. Virtual tours also offer a cost-effective and scalable solution for marketing and advertising, allowing businesses to reach a global audience and differentiate themselves in a competitive market, which is further contributing to its increasing demand.

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Virtual Tour Software Market Report Segmentation:

Breakup By Deployment:

  • Cloud-based
  • On-premises

Cloud-based represents the largest segment due to its scalability, accessibility, and cost-effectiveness, offering users the flexibility to access virtual tour software from any location with internet connectivity.

Breakup By End User:

  • Real Estate
  • Education
  • Tourism and Hospitality
  • Automotive
  • Others

Real estate accounts for the majority of shares as virtual tour software revolutionized property viewing, enabling agents to showcase listings remotely, attract more buyers, and streamline the sales process.

Breakup By Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

North America represents the largest segment owing to high adoption rates, technological advancements, and a strong presence of key market players driving innovation in the region.

Global Virtual Tour Software Market Trends:

The increasing integration of augmented reality (AR) and VR technologies into various applications, such as virtual museum tours, educational experiences, and immersive product demonstrations, enhancing user engagement is impelling the demand for advanced virtual tour solutions. Concurrently, the growing emphasis on customer experience and engagement in the e-commerce sector is acting as another significant growth-inducing factor. Apart from this, businesses are leveraging virtual tour software to create interactive and immersive shopping experiences, allowing customers to explore products and services in detail before making purchase decisions, which is further bolstering the market growth.

Who are the key players operating in the industry?

The report covers the major market players including:

  • 3DVista Stitcher
  • CloudPano
  • Concept3D Inc.
  • Easypano Holdings Inc.
  • Eyespy360
  • iStaging Corp.
  • Klapty
  • Kuula LLC
  • Matterport Inc.
  • My360
  • RTV Inc.
  • SeekBeak

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May 7, 2025