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martechcubejohn

Is AI Your Friend or Foe This Holiday Season?

Is AI Your Friend or Foe This Holiday Season?

As the holiday season nears, businesses gear up to maximize operational efficiency, enhance customer interactions, and streamline processes. Artificial intelligence (AI) has become crucial in meeting these objectives, especially when customer activity reaches its peak. However, AI’s capabilities also bring essential questions: Will it serve as a valuable ally to simplify holiday operations and delight…

AI Design Tools to Elevate Your Product Design in 2024

AI Design Tools to Elevate Your Product Design in 2024

Product design is a dynamic and ever-evolving field, continually shaped by new technologies, with AI and generative AI emerging as transformative forces. These technologies are revolutionizing how product designers approach their work, seamlessly merging technology with creativity to create innovative and user-friendly products that we interact with daily. AI-driven design tools empower product designers to…

Achieving Business Success with the Power of Streaming Data

Achieving Business Success with the Power of Streaming Data

As the business world embraces globalization and faster results, leaders from top executives to data analysts and marketing managers increasingly turn to real-time analytics. This powerful tool allows them to tap into the potential of streaming data, yielding valuable insights that drive business growth. For instance, a large manufacturing company leverages real-time analytics to predict…

Frederik Steensgaard, CEO at BeCause – AITech Interview

Frederik Steensgaard, CEO at BeCause – AITech Interview

Sustainability has become a key focus for many companies. What do you see as the most significant challenges that businesses face when trying to manage and streamline their sustainability data? Without a doubt, it is the reliance on expensive, inefficient and siloed manual processes to collect and distribute sustainability data. These outdated processes produce error-prone…

Phygital Technology: How AI is Shaping the Future of E-Comme

Phygital Technology: How AI is Shaping the Future of E-Comme

The advent of AI-powered adaptive commerce is transforming B2B e-commerce for enterprises across various sectors. Beyond merely enhancing customer insights or product recommendations, AI is now driving a new approach that blends physical and digital realms—often referred to as “phygital.” By integrating AI into physical environments, B2B e-commerce firms are crafting seamless and engaging shopping…

Fuse the Power of AI and Data Management to Unlock Business

Fuse the Power of AI and Data Management to Unlock Business

Today, enterprises find themselves on the cusp of a transformative era, poised to unlock unprecedented business value by harnessing the full potential of AI. According to McKinsey, 44% of companies implementing AI report reduced operational costs, with many also experiencing revenue growth. However, successful AI adoption and modernization involve more than just deploying the latest…