Content marketing is a cornerstone of real estate lead generation, but with so many options—blogs, videos, infographics, social media posts—which types of content have you found to be the most effective?
At Aajneeti Advertising, we’ve seen great results with video content, especially virtual tours and client testimonials, which offer a more immersive experience. However, long-form articles and market reports also perform well, particularly for attracting serious buyers and investors.
Which content types have driven the most leads for you? Do you find certain formats work better for specific audiences or stages in the buying process? Share your insights and let’s discuss the most effective content strategies for real estate.
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